Maibel
Rafferty

Where product strategy meets delivery and engineering.

I turn ambitious strategy into outcome-based roadmaps that deliver measurable business results. Across 18 years in digital technology - at both high-growth startups and large enterprises - I've owned product portfolios end-to-end: from establishing digital strategy to building 0-to-1 products and scaling them to millions of users, leading complex platform migrations, and modernizing mission-critical web and mobile applications through iterative, data-driven optimization.

I have led leaders - managing Product, Delivery, and Engineering Leads, each running their own teams - while owning budgets of up to $6M and owning the full product and delivery operating model. My approach is outcome-driven: I set OKR-based roadmaps that connect product decisions directly to business results, create clear accountability across product, engineering, and design, and make sure the team is always building the right things in the right order.

What makes the work stick is how it gets done. I build trust at every level, translating business intent into technical direction, aligning stakeholders across complex organizations, and keeping teams focused through ambiguity. I'm known for being direct, low-ego, and the kind of leader both executives and delivery teams want in the room.

I build high-performing, accountable teams, sustaining top engagement while driving conversion, adoption, and cost efficiency across the business, and helping people grow into roles they hadn't yet imagined for themselves.